Cineplex is launching “Monday Surprise Premieres,” a special event it says will feature “exclusive mystery screenings” of major new releases at a lower cost — a move one retail analyst says could bring more moviegoers to cinemas.
https://www.ctvnews.ca/entertainment/article/cineplexs-surprise-premieres-an-interesting-business-model-that-could-boost-revenue-retail-analyst/ 